Colourful Business 2022

Date posted: November 3, 2022

Victoria is hosting a new extraordinary and inspirational event

Victoria, B.C., — Colourful Business 2022 is a first-of-its-kind expo of racialized, Indigenous and new immigrant businesses. The show takes place at the Victoria Conference Centre on Saturday, November 26, 2022.

Colourful Business proves that business does not have to be boring by putting the innovation and vitality of Victoria’s most vibrant communities on display, accompanied by highly acclaimed live entertainment to delight those attending while they browse the displays of local entrepreneurs. The featured performers are all part of the communities that are involved with the expo. Admission to both the exhibition and the entertainment is free, in keeping with the goal of Colourful Business to tear down barriers between diverse businesses and the wider Victoria community.

Colourful Business puts the richness of diverse business in Victoria on view. Small and medium-sized businesses in racialized, Indigenous and new immigrant communities represent a key route to social and economic incorporation. The pandemic has hurt the fragile sustainability of many of these businesses. They need access to resources and good public visibility to flourish. Vendors and exhibitors are invited to register ASAP to reserve their spots via

“Our city will undoubtedly benefit by working with Indigenous, racialized and new immigrant entrepreneurs. We can provide support for multi-culturally-run businesses by providing a forum where the people of Victoria can learn about and experience what they offer and by celebrating the diversity they bring to our region.” —Lisa Helps, former Mayor of the City of Victoria, in support of Colourful Business

In the morning, the participating businesses are taking part in a series of skill-building workshops to increase their capacity to run successful businesses. The workshops are being led by procurement, finance and marketing experts from the government and business community. Doors open to the public at 1:00 pm. Scheduled performers include popular hip hop band Paint the Town Red, the sounds and splendour of Mariachi Tabasko, the brilliance and energy of West African dancer Sinbad, the happening Brazilian music of Pedro M. Siqueira, the captivating voices of the Anishinaabe Mitchell Sisters, and the amazing Afro-Cuban rhythms of the Pablo Cárdenas Trio. Colourful Business is a free festival for the Greater Victoria community. Everyone is invited to come, browse and enjoy.

Silvia Mangue, President of Kulea Culture Society, one of the principal sponsors of Colourful Business, said, “Black, Indigenous and multiculturally-run businesses add wonderful energy and glamour to Greater Victoria. This totally free event will let the public experience their magnetism and enjoy equally colourful live entertainment. It’s a festival, celebration and exposition not to be missed.”

Colourful Business 2022 is a project of Kulea Culture Society, Songhees Development Corp., BC Black History Awareness Society, REP Here In Canada (Here Magazine) and the City of Victoria. Funding is provided by the Victoria Foundation, Vancity Credit Union, the City of Victoria and generous public donations.